SAN FRANCISCO--Marketers convened here this week to figure out how best to reach teens on the Internet. The answer: It's all about the mobile phone.
Advertisers are clamoring to reach teens in digital environments because that's where they're spending much of their time--either online, with cell phones ...
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Hurt by declining ad sales and cutbacks, local newspapers have seen better days.
That's why at least two charitable organizations are funding projects designed to spur innovation in journalism and ensure people's access to regional news.
On Monday, the John S. and James L. Knight Foundation said it ...
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Parascale said Monday that it raised $11.37 million in Series A venture funding from Charles River Ventures and Menlo Ventures, the latest in a string of cloud computing investments.
The Cupertino, Calif.-based Parascale, which provides storage in a networking "cloud" for digital content providers, said it plans to ...
Comments (No responses yet)Know how to win friends and influence people? Advertisers want you to peddle their stuff to peers on Facebook and MySpace.
Internet start-ups out to crack the problem of advertising on social networks are developing ad technology that can analyze which people are most influential to their friends on social ...
Comments (No responses yet)Despite having access to a treasure trove of data about people's hobbies, demographics, and friends, social networks can find it tough to sell banners ads for more than the price of a stick of gum.
So ad start-ups like 33Across are trying to leverage profile data on social-network members ...
Comments (No responses yet)In true Internet-foolery fashion, someone is having a little fun at Yahoo's expense following its latest executive exodus.
By visiting the newly created site Yahoorezinr.com, current Yahoo employees can expedite their resignation to Yahoo Chief Jerry Yang with a host of Mad Libs-style pull-down menus.
For example, ...
Comments (No responses yet)Mochi Media, an advertising network for casual game sites, said Wednesday that it closed on a $10 million series B round of funding from Shasta Ventures and Accel Partners.
The San Francisco-based company, which launched three years ago, had previously raised an undisclosed sum from Accel Partners. It plans to ...
Comments (No responses yet)Ever the publicity hound nipping at Google's heels, Ask.com has issued an open letter to the public about adding a privacy policy link to its home page.
The letter highlights the fact that, weeks ago, several privacy groups asked Google to play up the privacy policy on its ...
Comments (No responses yet)Three groups including Georgetown University teamed up Wednesday to develop a new way to measure the glucose levels of diabetes patients without a finger prick to draw their blood.
The technique involves the use of disposable skin patches (embedded with a wireless sensor chip) that can monitor glucose levels, and ...
Comments (No responses yet)Genetic-testing start-up 23andMe and a dozen of its California-based peers were ordered by state health officials last week to stop selling DNA tests to consumers until their operations could be investigated for compliance with state standards, according to the Associated Press.
The California Department of Public Health sent cease and ...
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